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Ad Tracking

Ad Tracking
BENEFIT RECEIVED
Receive relevant ads.
DATA REQUIRED
WHERE IT'S GOING
iAd does not sell or otherwise transmit any personally identifiable information to third parties. iAd creates groups of people who share similar characteristics and uses these groups for ad targeting. Information about you is used to determine which groups you are assigned to, and thus, which ads you receive. To protect your privacy, your information is used to place you into groups of at least 5,000 people.

The following information may be used to assign you to targeting groups:
  • Account Information: Your name, address, age, and devices registered to your account.
  • Downloads: The music, movies, books, TV shows, and apps you download.
  • Device Information: Your keyboard language settings, location, device and connection type.
  • Activities in Apple Apps: The topics and publications you follow in News, the types of music you listen to in Apple Music, the Offers you choose to add to Wallet.
  • Activities in Other Apps: App developers who have your permission may provide information regarding your in-app purchases and activities such as game level completion.
  • Advertising: Your interaction with advertising delivered by iAd.
  • Other Segments: For specific advertising campaigns, third parties may share information on groups of people so long as no individual data is shared. iAd may match these segments using postal codes or by comparing hashed identifiers to prevent personally identifiable information from being disclosed. This allows advertisers who have your permission to target ads to you based on your relationship with them, and for iAd to measure the effectiveness of ad campaigns.
  • Information may be used to derive your gender and ethnicity, subject to local law.

​iAd does not know or make available to advertisers information regarding your sexual orientation, religious beliefs or political affiliations.

No Apple Pay transactions or Health app data is accessible to iAd, or is used for advertising purposes.
Apple Servers.
HOW YOUR DATA IS HANDLED
We protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is stored by Apple, we use computer systems with limited access housed in facilities using physical security measures.
SOCIAL
90% of your network has enabled this setting.